Thursday, November 03, 2005

If the price is right

Well it didn't work, I sold a total or 4 sandwiches, 3 before the concert & 1 after. We (my wife & I) have abandoned the direct to market selling of sandwiches.

And looking over what happend I have to ask myself why didn't it work?
Was it the product?

On this one I don't think so, the sandwiches looked good & had a much higher level of quality than what's in the shops.

Was it the place?

Again no, there was a hotdog stand there selling hotdogs & burgers for 5Euro. Many of the people coming out were pretty hungry.

I think there were 2 problems, one was the fact that I was selling them from a basket, people didn't seem to like that very much (actually they did, many of them laughed). And the other thing was the price.

We were charging 2Euro for the large & 1.50 for the regular sizes, which is great value compared to 3.50 or 4Euro in the shops.

But that's the problem, Ireland is a high costs economy & everyone expects things to be exspensive. If not then they don't buy it.

Let me rephrase that, Irish people WANT things to be more expensive, which is why everything is, in a high cost economy price(lower) is not a competitive advantage.

note1) Not all Irish people, only those who are financially secure; the other kind just make they're own sandwiches.

note2) We had high margins on those sandwiches & all our stuff was bought from Tesco's, just imagine the margines on those sandwiches in the shops.


  • If someday I´ll go to Dublin i´ll try to find you and I´ll eat one or two of your sandwich!!!

    By Blogger Winters, at 3:15 a.m.  

  • well at least ya tried bro.x

    By Anonymous lesley, at 12:48 a.m.  

  • guess your having alot of sandwiches for your dinner these days


    By Anonymous Anonymous, at 3:34 a.m.  

  • whats your problem???, the guy is tryin to make some money.....

    By Anonymous dermo, at 6:39 a.m.  

  • Yeh anonymous ur the cunt!!!! dont dis him just cause he wants to make a buck & support his famialy....jeasss louise man!!!!!!

    By Anonymous Anonymous, at 5:38 a.m.  

  • Lets not be too harsh on "cunt" guy, that could be just all he's got on his mind.

    By Blogger John McCarthy, at 3:07 a.m.  

  • Yeah. Go James. I respect you for trying to support your family and having the humility to post your experience here even when you feel you have failed. Remember nothing is ever lost. The xp you have gained will be useful somewhere in the future. As Edison said when trying to design the lightbulb "at least we now know 99 designs that don't work". Call it market research if it helps you feel better.

    By Blogger Darren Woodford, at 4:30 a.m.  

  • Please enough of the horse shit, sandwiches outside a concert. People only want water. You actually thought somebody would buy a sandwich off a complete stranger on the street. With no knowledge of how hygienically safe the food was. If your so desperate for a job go to mcdonalds and get a job at least you'd have a regular income or is that you weight your personal values above your family's need to live. So stop writing shitty blogs and go out get a job


    By Anonymous Anonymous, at 3:53 a.m.  

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