Well it didn't work, I sold a total or 4 sandwiches, 3 before the concert & 1 after. We (my wife & I) have abandoned the direct to market selling of sandwiches.
And looking over what happend I have to ask myself why didn't it work?
Was it the product?
On this one I don't think so, the sandwiches looked good & had a much higher level of quality than what's in the shops.
Was it the place?
Again no, there was a hotdog stand there selling hotdogs & burgers for 5Euro. Many of the people coming out were pretty hungry.
I think there were 2 problems, one was the fact that I was selling them from a basket, people didn't seem to like that very much (actually they did, many of them laughed). And the other thing was the price.
We were charging 2Euro for the large & 1.50 for the regular sizes, which is great value compared to 3.50 or 4Euro in the shops.
But that's the problem, Ireland is a high costs economy & everyone expects things to be exspensive. If not then they don't buy it.
Let me rephrase that, Irish people WANT things to be more expensive, which is why everything is, in a high cost economy price(lower) is not a competitive advantage.
note1) Not all Irish people, only those who are financially secure; the other kind just make they're own sandwiches.
note2) We had high margins on those sandwiches & all our stuff was bought from Tesco's, just imagine the margines on those sandwiches in the shops.